{"id":7363,"date":"2022-11-21T11:30:00","date_gmt":"2022-11-21T10:30:00","guid":{"rendered":"http:\/\/www.unimedia.tech.mialias.net\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/"},"modified":"2024-01-09T17:09:56","modified_gmt":"2024-01-09T16:09:56","slug":"beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una","status":"publish","type":"post","link":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/","title":{"rendered":"Beneficis de les landing pages per a startups i com crear-ne una"},"content":{"rendered":"

Crear una startup no \u00e9s una cosa f\u00e0cil, requereix molt de temps planejant i dissenyant per aconseguir que funcioni, com per exemple definir els teus objectius, metes, valors, productes… A part d’aix\u00f2, una de les coses m\u00e9s importants a tenir en compte \u00e9s trobar una manera de promocionar-la de manera efica\u00e7. No obstant, promocionar a trav\u00e9s d’anuncis no sempre \u00e9s suficient per obtenir els resultats que busquem, caldr\u00e0 invertir en una landing page<\/a> per convertir el teu segment en potencials clients<\/strong> . Per\u00f2 com ho podem fer? Simple: invertir en Landing Pages (p\u00e0gines d’aterratge).<\/p>\n

Tamb\u00e9 us pot interessar: Integraci\u00f3 de PayPal Checkout amb React<\/a><\/p>\n

En aquest article us parlarem m\u00e9s sobre la import\u00e0ncia de les landing pages per a una startup i com crear-ne una.<\/p>\n

Qu\u00e8 \u00e9s una landing page?<\/h2>\n

Una landing page \u00e9s una eina de m\u00e0rqueting que s’utilitza per convertir els visitants en Leads cridant-los a l’acci\u00f3<\/strong> o intercanviant informaci\u00f3 important com ara noms, correus electr\u00f2nics, ciutats… Aquestes dades permetran a l’empresa con\u00e8ixer m\u00e9s sobre els consumidors i tamb\u00e9 convertir-los en clients finals. D’altra banda, amb la landing page no nom\u00e9s es cerca que els usuaris esdevinguin clients potencials, sin\u00f3 que s’intenta oferir-los a canvi alguna cosa de valor, com una prova gratu\u00efta, un llibre electr\u00f2nic, m\u00e9s informaci\u00f3, i altres, segons els tipus de landing page que tenim.<\/p>\n

Avantatges de les landing pages.<\/h2>\n

Major taxa de conversi\u00f3<\/h3>\n

Et permet obtenir una taxa de conversi\u00f3 m\u00e9s alta,<\/strong>que \u00e9s un dels KPI m\u00e9s importants del comer\u00e7 electr\u00f2nic perqu\u00e8 ens indica com va el nostre negoci.<\/strong> D’altra banda, una landing page ofereix estad\u00edstiques m\u00e9s precises per saber qui ha visitat la nostra web i quants d’ells es van convertir en clients.<\/p>\n

Estrat\u00e8gia econ\u00f2mica<\/h3>\n

Les landing pages s\u00f3n una opci\u00f3 m\u00e9s \u00e0mplia en comparaci\u00f3 amb altres estrat\u00e8gies de m\u00e0rqueting, com ara anuncis de pagament<\/strong> o crear un lloc web complet per a una empresa, donant l’oportunitat a les startups d’assolir els seus objectius.<\/p>\n

SEO aliat<\/h3>\n

Tenir una landing page \u00e9s una estrat\u00e8gia perfecta per al SEO, perqu\u00e8 augmenta el tr\u00e0nsit org\u00e0nic<\/strong>. Si s’utilitza correctament, beneficiar\u00e0 significativament el vostre lloc web.<\/p>\n

Tipus de landing pages per a startups<\/h2>\n

Com hem comentat abans, tenir una landing page pot aportar m\u00faltiples beneficis al teu negoci, ja que defineix i millora la relaci\u00f3 i les interaccions dels seus visitants, augmentant la taxa de conversi\u00f3. Tanmateix, existeixen diferents tipus i \u00e9s important adaptar-les segons els vostres objectius empresarials.<\/strong> Les landing pages m\u00e9s utilitzades s\u00f3n<\/p>\n

Landing pages com a p\u00e0gina principal<\/h3>\n

Hi ha algunes empreses que en comptes de posar els seus productes o serveis a la p\u00e0gina d’inici de la seva web, decideixen posar una landing page perqu\u00e8 tot i obtenir m\u00e9s tr\u00e0nsit, \u00e9s poc probable que obtinguin conversi\u00f3. Aquesta estrat\u00e8gia funciona per a les persones que accedeixen directament al lloc web per comprar alguna cosa i, en posar la landing page, s’accelera el proc\u00e9s.<\/strong><\/p>\n

Landing page de generaci\u00f3 de contactes<\/h3>\n

Aquest tipus de p\u00e0gina t\u00e9 com a objectiu recollir informaci\u00f3 dels clients potencials<\/strong> donant-los alguna cosa a canvi. La recompensa \u00e9s l’oferta espec\u00edfica que promocioneu per captar clients potencials, i la sol\u00b7licitud \u00e9s la informaci\u00f3 que sol\u00b7liciteu al vostre formulari, tots dos haurien d’estar ben equilibrats. Sigui el que estigueu promocionant, val la pena el temps del client per oferir-vos la seva informaci\u00f3 i afegir-la a la vostra llista de correu.<\/p>\n

“Feu clic” a la landing page<\/h3>\n

En comparaci\u00f3 amb l’anterior p\u00e0gina, aquesta no \u00e9s necess\u00e0riament un formulari. Actua com a intermediari entre un anunci i la compra final<\/strong> , per tal de vincular aquests dos.<\/p>\n

P\u00e0gina de captura de contactes<\/h3>\n

Aquesta \u00e9s una altra landing page que s’utilitza per recompilar informaci\u00f3 sobre possibles clients potencials. No obstant aix\u00f2, aquesta t\u00e9 un format senzill i un contingut m\u00ednim, utilitzada a l’inici de les vendes de l’embut per obtenir els correus electr\u00f2nics del consumidor.<\/strong><\/p>\n

P\u00e0gina de vendes<\/h3>\n

Amb aquesta p\u00e0gina, ja no busqueu nom\u00e9s clients potencials, sin\u00f3 aquells que es troben just al final de l’embut i els heu de conv\u00e8ncer perqu\u00e8 compren<\/strong> . \u00c9s per aix\u00f2 que aquesta landing page requereix m\u00e9s treball en el disseny, tenint en compte les necessitats del n\u00ednxol. No obstant aix\u00f2, \u00e9s essencial incloure una petita descripci\u00f3, amb detalls sobre el valor d’aquest producte.<\/p>\n

Com crear una landing page?<\/h2>\n

Constructors en l\u00ednia<\/h3>\n

Afortunadament, avui dia existeixen diferents possibilitats per fer possible la teva web amb constructors en l\u00ednia com Wix, sense assist\u00e8ncia professional ni de programaci\u00f3.<\/strong> Alguns dels avantatges estan relacionats amb el fet que \u00e9s barat i es pot editar quan vulguis. No obstant aix\u00f2, aquests dissenys sempre s\u00f3n molt senzills i amb opcions o funcionalitats limitades.<\/p>\n

Professional o ag\u00e8ncia que personalitza el disseny<\/h3>\n

En aquest cas, es tracta de contractar alg\u00fa que faci tota la programaci\u00f3 des de zero. Aix\u00f2 vol dir que aquesta persona hauria de tenir coneixements de codificaci\u00f3. El positiu \u00e9s que dissenyar una p\u00e0gina de destinaci\u00f3 des de zero us ofereix l’oportunitat de personalitzar-vos de la manera que vulgueu.<\/b> No obstant aix\u00f2, per a una startup econ\u00f2micament no ser\u00e0 la millor opci\u00f3.<\/p>\n

En resum<\/h2>\n

La implementaci\u00f3 d’una landing page pot canviar la vida<\/b> d’una empresa pels m\u00faltiples motius que hem comentat abans, sobretot per a una startup que est\u00e0 comen\u00e7ant i vol recuperar tota la inversi\u00f3 el m\u00e9s aviat possible sense gastar molts diners<\/b> . I, finalment, la implementaci\u00f3 no nom\u00e9s beneficia l’empresa per augmentar la taxa de conversi\u00f3, sin\u00f3 que us d\u00f3na una pista per saber si la vostra idea val la pena els diners i el temps.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crear una startup no \u00e9s una cosa f\u00e0cil, requereix molt de temps planejant i dissenyant per aconseguir que funcioni, com per exemple definir els teus objectius, metes, valors, productes… A part d’aix\u00f2, una de les coses m\u00e9s importants a tenir en compte \u00e9s trobar una manera de promocionar-la de manera efica\u00e7. No obstant, promocionar a […]<\/p>\n","protected":false},"author":6,"featured_media":8087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-7363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unimedia-ca"],"acf":[],"yoast_head":"\nBeneficis de les landing pages per a startups i com crear-ne una - Unimedia Technology<\/title>\n<meta name=\"description\" content=\"La implementaci\u00f3 d'una p\u00e0gina de destinaci\u00f3 pot canviar la vida d'una empresa per m\u00faltiples motius. En aquest article analitzem com s'ha de fer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beneficis de les landing pages per a startups i com crear-ne una\" \/>\n<meta property=\"og:description\" content=\"La implementaci\u00f3 d'una p\u00e0gina de destinaci\u00f3 pot canviar la vida d'una empresa per m\u00faltiples motius. En aquest article analitzem com s'ha de fer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/\" \/>\n<meta property=\"og:site_name\" content=\"Unimedia Technology\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/unimedia-technology\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T10:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T16:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2022\/11\/DALL\u00b7E-2024-01-09-16.30.38-A-realistic-high-quality-photograph-of-a-womans-hands-typing-on-a-modern-computer-keyboard-taken-from-a-side-angle.-The-setting-is-a-contemporary--e1704814363116.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"884\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Unimedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UnimediaCTO\" \/>\n<meta name=\"twitter:site\" content=\"@UnimediaCTO\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Unimedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beneficis de les landing pages per a startups i com crear-ne una - Unimedia Technology","description":"La implementaci\u00f3 d'una p\u00e0gina de destinaci\u00f3 pot canviar la vida d'una empresa per m\u00faltiples motius. En aquest article analitzem com s'ha de fer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/","og_locale":"ca_ES","og_type":"article","og_title":"Beneficis de les landing pages per a startups i com crear-ne una","og_description":"La implementaci\u00f3 d'una p\u00e0gina de destinaci\u00f3 pot canviar la vida d'una empresa per m\u00faltiples motius. En aquest article analitzem com s'ha de fer.","og_url":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/","og_site_name":"Unimedia Technology","article_publisher":"https:\/\/www.linkedin.com\/company\/unimedia-technology\/","article_published_time":"2022-11-21T10:30:00+00:00","article_modified_time":"2024-01-09T16:09:56+00:00","og_image":[{"width":1024,"height":884,"url":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2022\/11\/DALL\u00b7E-2024-01-09-16.30.38-A-realistic-high-quality-photograph-of-a-womans-hands-typing-on-a-modern-computer-keyboard-taken-from-a-side-angle.-The-setting-is-a-contemporary--e1704814363116.png","type":"image\/png"}],"author":"Unimedia","twitter_card":"summary_large_image","twitter_creator":"@UnimediaCTO","twitter_site":"@UnimediaCTO","twitter_misc":{"Escrit per":"Unimedia","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#article","isPartOf":{"@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/"},"author":{"name":"Unimedia","@id":"https:\/\/www.unimedia.tech\/ca\/#\/schema\/person\/3a250aa22526d5c9ff6bc95bb380a5dd"},"headline":"Beneficis de les landing pages per a startups i com crear-ne una","datePublished":"2022-11-21T10:30:00+00:00","dateModified":"2024-01-09T16:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/"},"wordCount":1014,"commentCount":0,"publisher":{"@id":"https:\/\/www.unimedia.tech\/ca\/#organization"},"image":{"@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2022\/11\/DALL\u00b7E-2024-01-09-16.30.38-A-realistic-high-quality-photograph-of-a-womans-hands-typing-on-a-modern-computer-keyboard-taken-from-a-side-angle.-The-setting-is-a-contemporary--e1704814363116.png","articleSection":["Unimedia"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/","url":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/","name":"Beneficis de les landing pages per a startups i com crear-ne una - Unimedia Technology","isPartOf":{"@id":"https:\/\/www.unimedia.tech\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#primaryimage"},"image":{"@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2022\/11\/DALL\u00b7E-2024-01-09-16.30.38-A-realistic-high-quality-photograph-of-a-womans-hands-typing-on-a-modern-computer-keyboard-taken-from-a-side-angle.-The-setting-is-a-contemporary--e1704814363116.png","datePublished":"2022-11-21T10:30:00+00:00","dateModified":"2024-01-09T16:09:56+00:00","description":"La implementaci\u00f3 d'una p\u00e0gina de destinaci\u00f3 pot canviar la vida d'una empresa per m\u00faltiples motius. En aquest article analitzem com s'ha de fer.","breadcrumb":{"@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#primaryimage","url":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2022\/11\/DALL\u00b7E-2024-01-09-16.30.38-A-realistic-high-quality-photograph-of-a-womans-hands-typing-on-a-modern-computer-keyboard-taken-from-a-side-angle.-The-setting-is-a-contemporary--e1704814363116.png","contentUrl":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2022\/11\/DALL\u00b7E-2024-01-09-16.30.38-A-realistic-high-quality-photograph-of-a-womans-hands-typing-on-a-modern-computer-keyboard-taken-from-a-side-angle.-The-setting-is-a-contemporary--e1704814363116.png","width":1024,"height":884},{"@type":"BreadcrumbList","@id":"https:\/\/www.unimedia.tech\/ca\/beneficis-de-les-pagines-de-destinacio-per-a-startups-i-com-crear-ne-una\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unimedia.tech\/ca\/"},{"@type":"ListItem","position":2,"name":"Beneficis de les landing pages per a startups i com crear-ne una"}]},{"@type":"WebSite","@id":"https:\/\/www.unimedia.tech\/ca\/#website","url":"https:\/\/www.unimedia.tech\/ca\/","name":"Unimedia Technology","description":"Your software development partner","publisher":{"@id":"https:\/\/www.unimedia.tech\/ca\/#organization"},"alternateName":"Unimedia Tech","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unimedia.tech\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.unimedia.tech\/ca\/#organization","name":"Unimedia Technology","alternateName":"Unimedia Tech","url":"https:\/\/www.unimedia.tech\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.unimedia.tech\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2023\/12\/cloud_border-3.png","contentUrl":"https:\/\/www.unimedia.tech\/wp-content\/uploads\/2023\/12\/cloud_border-3.png","width":403,"height":309,"caption":"Unimedia Technology"},"image":{"@id":"https:\/\/www.unimedia.tech\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/unimedia-technology\/","https:\/\/x.com\/UnimediaCTO","https:\/\/www.instagram.com\/unimedia.technology\/"]},{"@type":"Person","@id":"https:\/\/www.unimedia.tech\/ca\/#\/schema\/person\/3a250aa22526d5c9ff6bc95bb380a5dd","name":"Unimedia","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.unimedia.tech\/ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5901fd1c4628e2b48ffd4e47324e8fe0751b39e556a167f078471d4c4bec0f6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5901fd1c4628e2b48ffd4e47324e8fe0751b39e556a167f078471d4c4bec0f6f?s=96&d=mm&r=g","caption":"Unimedia"}}]}},"_links":{"self":[{"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/posts\/7363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/comments?post=7363"}],"version-history":[{"count":0,"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/posts\/7363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/media\/8087"}],"wp:attachment":[{"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/media?parent=7363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/categories?post=7363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unimedia.tech\/ca\/wp-json\/wp\/v2\/tags?post=7363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}