More and more companies are redoubling their innovation efforts by partnering with other companies that offer them expertise they would otherwise need to acquire from scratch.

And this is precisely why the use of white label solutions is booming, especially in the fintech sector, which is an increasingly complex area.

What is white label software?

White label software is generic software without any branding that is developed and sold to companies as a service. Companies can buy access to the software, add their branding to it and resell it as their own as if they had developed it themselves.

There are many reasons why this may be a better alternative to custom software that is developed from scratch. White label software is generally sold under a software as a service or SaaS model, which makes it very attractive to companies that cannot afford to pay the full cost of the licence up front.

Which companies can use white label software?

Companies in all industries have found that using white label software is useful and valuable.

Here are some examples of companies using white label software:

  • Taxi services and ride sharing applications
  • Food delivery services
  • logistics and dispatch
  • Grocery delivery platforms
  • Home services and utilities
  • Healthcare providers
  • Beauty salon and home delivery services


White label business software brings a wealth of features to the table, allowing users to have the most seamless experience possible. Here are some of the many features:

  • Customisation and branding solutions: you can customise your white label application to match your brand’s design language, so that it is consistent with all your other products and services. You can also integrate customised functions into the default white label application according to your needs.
  • Customer support: One of the main considerations when purchasing a white label product ordering application is to ensure that you can always communicate with a back-end support team that will help you with any query at any time.
  • Analytics and data: Powerful analytics can help you take stock of your business performance and make informed decisions.


Save time and money

Using white label services in your business is a strategy that could save you a great deal of time and money compared to developing your own software. In addition, no initial investment is required. Nor does it require any maintenance costs.

New revenue streams

Another advantage of white label services is the possibility to open new lines of business in a very short time. Here, demand will tell you what kind of services are most in demand by your customers, and you can choose the options that interest you most quickly and effectively.

Improve customer retention

Adapting to market needs will allow you to retain your business customers more successfully without having to worry about product development and the investment that goes with it.

New functionalities

A good white label platform will also always keep up to date with new features that your customers require. In fact, it usually even anticipates these requirements, as you will effortlessly have a development team creating these features for you.

This way, you will always have something new to offer your customers, or you can expand your horizons and go for new business opportunities

Unimedia Tech  is a reputable and experienced white label software development provider that offers a wide range of software development services. Companies interested in expanding their software offerings should consider working with Unimedia Tech for their white label software development needs.