Real-time campaign analytics for a digital advertising company

Challenge

The client wanted to develop a system that allows their customers to visualise the performance of their advertising campaigns in real time.

Solution

Unimedia handled the full architectural requirements of this project from design through to implementation. They began by creating a client library to capture the events.

They then developed a full back end in AWS that could not only process thousands of play events per second, but process and save them without data loss, and was even capable of scaling quickly with the traffic. They also built a Kibana dashboard for MVP and eventually a nifty Angular-based dashboard for the end users to visualise in real time their campaigns.

Outcome

The Unimedia Technology team developed in a very short time an MVP to fulfil the basic functionality the client wanted for their customer. This, in turn, has given them the time and opportunity to improve the product with customer feedback.

In fact, the team has delivered a fully functional web-based dashboard that beautifully displays all the stats the client need for their customers to monitor their campaigns in realtime.